8/2025 – Present TraderStoa Founder & Product Lead
Founded TraderStoa, a marketplace selling custom trading studies and tools for Charles Schwab’s ThinkOrSwim platform — owning product definition, build, documentation, pricing, and go-to-market.
Designed and engineered the product line — TTM Squeeze Pro, VWAP Pro, Options Risk Manager, Volume Profile Pro, and Price & Volume Dynamics — using Claude AI models, trading options and equities to validate each release against live market conditions.
7/2024 – 7/2025 Invent Associate Director
Spearheaded the vendor relationship and onboarding process for the Invent platform — an AI-ready data and interface layer integrating systems across Wealth Management.
Collaborated with C-suite executives at fintech firms, from early-stage startups to established wealth-industry players, to shape and refine product strategy against their business objectives.
Defined and executed the internal product roadmap, serving clients including RIA firms and broker-dealers.
Operated across sales, client relationship, and project management as the early stage required.
3/2020 – 7/2024 Morningstar Sr. Product Manager
Led major Wealth initiatives including the Direct Indexing program, new custodian onboarding (Pershing Advisor Solutions), and the Unified Managed Account program:
o Launched Direct Indexing in 2022, generating $162M in new AUM as of 2024.
o Delivered the BNY-to-PAS migration at 57% retention — 37K accounts, $2B in AUM.
o Established Digital Account Opening as the default account-opening channel.
Led and managed a team of product managers delivering the Portfolio Construction roadmap.
Built an AI chatbot prototype for Digital Account Opening on AWS Lambda.
Partnered with custodians and vendors including Schwab, Fidelity, Pershing, SMArtX, Qontigo, and DocuSign.
2/2013 – 2/2020 Adobe Systems Product Lead
Led delivery of Adobe Experience Manager (AEM) for Fortune 100 clients including AT&T, PwC, Under Armour, Ford, Fox Sports, Verizon, Levi’s, Aetna, MD Anderson, and Capital Group.
Delivered AEM builds of all sizes with Marketing Cloud integrations (Analytics, Target, Campaign, Search) and third-party systems including Salsify, Magento, and client-built APIs.
Managed end-to-end agile delivery across onshore, offshore, partner, and client scrum teams, from pre-sales and discovery through UX design and release.
4/2011 – 2/2013 Adobe Systems Technical Lead
Led technical discovery and delivery of AEM with onshore, offshore, partner, and client teams, integrating Adobe Target/Analytics and custom systems for Apple, Nike, Delta Air Lines, La Quinta, and OneBeacon.
4/2010 – 4/2011 Hewlett-Packard Sr. Technical Consultant
Designed, developed, and configured TeamSite (CMS), IDOL (search), and MediaBin (asset management).
01/2016 – Present Chi City Homes Founder & Managing Partner
Founded and actively manage a residential real estate investment portfolio across the Chicago Metro area.
2007 University of Texas at San Antonio BS in Computer Science
Graduated with Honors
Wealth/Fintech: Turnkey Asset Management Platform (TAMP), Direct Indexing, Unified Managed Accounts (UMA), Custodian Integrations (Schwab, Fidelity, Pershing), RIA & Broker-Dealer Platforms
Product: Roadmapping, Agile/Scrum, Stakeholder Management, Go-to-Market Strategy, Vendor Management
Tools: Jira, Figma, Miro, Tableau, Salesforce, Swagger, SQL, GitHub, AWS, Cloudflare, Claude AI